New Yorkers can be pretty hardened, but some of the latest ads to come out of Mayor Bloomberg's no-holds-barred anti-obesity campaign are leaving some people in shock.

Specifically addressing the extreme augmentation of portion sizes, the New York Department of Health is swapping their gross-out fat soda ads for even more distressing depictions of obese individuals afflicted by limited mobility.

In the ad to the left, an obese, one-legged man is a startling warning of the repercussions of obesity – specifically, amputation due to diabetes. Another ad shows an obese woman struggling up steep stairs. Both contain warnings about the dangers of growing portions.

Despite the laudable intent to discourage becoming obese, these grim subway posters are being rebuked as scare tactics instead of credible risk reminders.