Brain-boosting mayonnaise? Heart-healthy margarine? Infection-fighting strawberry yogurt? This latest marketing scam is probably not what Hippocrates had in mind when he said, “Let food be thy medicine.”
The Truth Behind the “Functional Food” Fraud
Eager to make smarter food choices, millions of Americans are falling victim to a clever hoax that advertises items as “functional foods” – foods that promote optimal health or reduce the risk of disease.
As awareness about healthy eating grows and people demand more nutritious and nourishing options, a new marketing scam has become increasingly widespread. We’ve all heard the hype about the health benefits of whole grains, but many of the items being marketed as “whole grain” – and therefore thought of as being “healthy” – are a hoax.
We’ve all heard the outlandish claims of the latest “miracle diet” scam:
Lose 10 pounds in 10 days – results guaranteed!
Power-boost your metabolism – no dieting!
I lost 50 pounds with these fat-burning pills!